He was born in New York and graduated from Arizona State University. After an initial career in health tech, Will went on to work for tech startups; building out sales strategy and marketing teams. He found his passion as an entrepreneur in the passive income world. While invested in the e-commerce industry he found that most of the companies out there at that time were not set up for a long term success and saw a gap in the industry of a model that was there which could've been executed better, along with his partner knew they could improve this model, leading them to create Ascend Ecom, an e-commerce automation agency and investment management company, the only company in the industry capable of mixing up logistics, wholesale distribution, and e-commerce growth all into one. Just with 2 years in the business, he's made Ascend Ecom a company comprised of 300+ clients, two warehouses in Dallas, 100's of employees, and millions of monthly revenue